case study

Dirtsurfers - Shopify Classic Product Page Design

Case Study: Shopify Classic Product Page Design

DirtSurfers is a Shopify-based eCommerce brand specializing in custom decals for e-bikes and dirt bikes. The objective of the project, “Shopify Classic Product Page Design” was to craft a clean, timeless, and user-focused product page that highlights the product, fosters customer trust, and boosts conversions — all while maintaining speed, simplicity, and seamless usability. Improve mobile responsiveness, navigation and load performance.

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Project Information

Clients: Retail Brand Co.
Categories: E-Commerce
Services: Google Ads Campaign
Date: Aug 08 2024

Project Details:

Dirtsurfers is a performance-driven brand known for premium off-road and electric bike accessories. Their Surron product line required a clean, informative, and conversion-focused product page that could highlight technical features, improve customer understanding, and increase checkout engagement.

The previous product page lacked modern structure, clear feature hierarchy, and visual storytelling. To solve this, I executed a Shopify Classic Product Page Redesign—crafted to balance simplicity, clarity, and persuasive layout design. The goal was to create a product page that feels professional, easy to navigate, and optimized for high conversions.

Product Research & UX Planning

  • Analyzed the Surron product’s key specifications, selling points, and user expectations.

  • Identified the need for a clean layout to showcase performance features, durability, compatibility, and visuals effectively.

  • Structured the page for maximum clarity so buyers can understand the product value within seconds.

Clean & Classic Shopify Product Page Layout

  • Designed a classic, minimal product page that highlights the product without distractions.

  • Improved spacing, typography, and section separation for a premium and organized feel.

  • Implemented a layout that aligns with Dirtsurfers’ rugged yet professional brand identity.

Enhanced Media & Visual Presentation

  • Added high-quality product images with a structured gallery for easy viewing.

  • Used clean, crisp spacing around images to ensure the product stands out.

  • Positioned visuals strategically to reinforce the technical and performance-focused nature of the Surron product.

Optimized Product Information Section

  • Organized technical details, compatibility info, and key features into a clear, readable format.

  • Introduced bullet-point feature highlights for quick scanning.

  • Added a dedicated section for product benefits to help customers understand value instantly.

Conversion-Focused Add to Cart Experience

  • Improved the Add to Cart button placement for maximum visibility.

  • Designed a clean pricing area with transparent information and trust-building elements.

  • Added supporting micro-content such as shipping info, guarantee text, and customer assurance indicators.

Additional Functional Enhancements

  • Improved mobile layout for better readability and interaction on small screens.

  • Streamlined product description flow for faster decision-making.

  • Added subtle layout improvements to guide the user toward checkout more effectively.

Final Result

The redesigned Shopify Classic Product Page successfully improved clarity, usability, and visual appeal. Customers can now explore the Surron product in a well-structured, clean, and highly functional layout that communicates all essential information effortlessly.

This redesign ultimately strengthened user confidence, improved product understanding, and increased the likelihood of conversions—making the shopping experience smoother and more professional.

My Working Process

A clear, structured approach to deliver quality results every time.

Step 01
Requirement Analysis

Defining goals and research before execution.

Step 02
Design

Defining goals and research before execution.

Step 03
Development

Defining goals and research before execution.

Step 04
Deployment

Defining goals and research before execution.

Happy & Satisfied Faces

Here’s what some of my satisfied clients have to say about my work

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