Shorelineshaving is a UK-based eCommerce brand specializing in sustainable, plastic-free shaving products. The project involved a “comprehensive theme update” of their Shopify store, including the implementation of “advanced collection filtering” to enhance product discovery and boost conversions. The redesign also focused on improving mobile responsiveness, navigation, and overall site performance — creating a faster, cleaner, and more seamless shopping experience.
Shoreline Shaving is a UK-based eco-friendly shaving brand offering plastic-free razors, grooming kits, and sustainable shaving accessories. Their existing Shopify theme lacked modern styling, efficient product discovery, and optimized performance. Customers often faced difficulties finding the right products due to limited filtering options and an outdated collection layout.
To solve these challenges, I completed a Shopify Theme Update & Collection Filter Enhancement aimed at improving design consistency, page performance, and user navigation. The goal was to enhance the store’s browsing experience while keeping the brand’s eco-focused identity at the center.
Conducted a full design audit of the previous theme, analyzing layout structure, spacing, typography, and brand alignment.
Updated color palette, typography, and spacing to reflect Shoreline Shaving’s “eco-luxury” brand style.
Improved overall responsiveness so the store looks clean and consistent across desktop, mobile, and tablet.
Optimized theme code by removing unnecessary scripts and outdated sections to improve speed and performance.
Implemented smart collection filters that allow customers to filter by razor type, color, gift sets, and price range.
Designed a user-friendly filter interface to ensure quick and effortless product discovery.
Added clear sorting options including “Newest”, “Popular”, “Price Low to High”, and “Price High to Low”.
Enhanced the product grid layout with improved spacing and structure to maintain a clean look even after filtering.
Added lazy-loading for product images to significantly improve load time and reduce initial bandwidth usage.
Compressed images to maintain quality while reducing file size.
Cleaned and optimized JavaScript and CSS to improve overall website speed and reduce rendering time.
Made call-to-action buttons (Shop Now, Add to Cart) more visible and prominent across the store.
Integrated trust-building elements such as “100% Plastic-Free Packaging” messaging to support Shoreline Shaving’s mission.
Added breadcrumb navigation to help users return easily to previous categories and improve overall navigation flow.
Performed extensive device testing to ensure smooth responsiveness across all screen sizes.
Tested filter functionality across all combinations (color, type, price, etc.) to ensure accurate results.
Evaluated improvements in page speed metrics and user pathways to confirm better loading time and usability.
A cleaner and more premium brand presentation
Better product discovery through smart filters
Faster loading pages and improved SEO
A more conversion-friendly shopping experience
The updated Shopify theme successfully strengthened the store’s visual identity, performance, and overall user experience. With a more refined layout, improved filtering system, and enhanced speed, customers can now browse and discover products with ease.
A clear, structured approach to deliver quality results every time.
Defining goals and research before execution.
Defining goals and research before execution.
Defining goals and research before execution.
Defining goals and research before execution.
Here’s what some of my satisfied clients have to say about my work
Working with him was a game-changer for our business. From Shopify store setup to seamless WordPress integration, every detail was handled with professionalism and creativity. The final result not only looked stunning but also boosted our conversions significantly.
Founder & CEO
Working with him was a game-changer for our business. From Shopify store setup to seamless WordPress integration, every detail was handled with professionalism and creativity. The final result not only looked stunning but also boosted our conversions significantly.
Founder & CEO
Working with him was a game-changer for our business. From Shopify store setup to seamless WordPress integration, every detail was handled with professionalism and creativity. The final result not only looked stunning but also boosted our conversions significantly.
Founder & CEO
Let’s build something great together! As a Shopify expert and web developer, I’ll help you create a high-performing store that looks amazing and works seamlessly to grow your business.
Crafting modern, scalable, and user-focused web solutions to help businesses grow in the digital era.
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